Katie Staples
BLOG + WEBSITE + STRATEGY
ABOUT THE CLIENT

Katie was born and raised in southern California, where she still lives today with her husband Jordan. She is a full-time second grade teacher. She loves her job and enjoys design, style, and photography as a hobby. She views blogging as a creative outlet that allows her to inspire and be inspired by all the talented people in the world.

Katie’s journey towards Halfway Wholeistic began in 2016. Halfway Wholeistic was originally created to share her story of living a mostly holistic lifestyle that is simple and accessible.

Beyond health and food, the concept of finding a middle ground and living a well-balanced life is applicable in so many ways. This includes design, fashion, beauty, and lifestyle. Her blog showcases all of these areas in order to promote embracing the beautiful things in life without an extreme mindset or cost. After all, life is beautiful and best lived when it is Halfway Wholeistic!

CLIENT GOALS

One of Katie’s main goals was to have a strategy and design to promote their products and services outside of the Instagram platform. She wanted a beautiful way to make sure her readers and followers could view their products. She wanted a soft clean, modern farmhouse aesthetic that gave a feeling of calm and cozy.

ABOUT THE PROJECT

Katie booked our team for a re-design of her blog in the spring of 2020. Katie wanted to bring more revenue from her blog, and allow the design to have a natural ecommerce look and feel.

For the brand design, our designer focused on a soft and clean feel to complement her organic and natural style. The color choices were neutral, but with a pop of a blush pink. That pop of pink added a fun feminine balance.

For the website our designer made sure the flow was able to support the wide array of products, without causing visual congestion. There are many topics, categories and products that are displayed. We gave Katie a cohesive and beautiful design that lays this out in a clean and strategized way, so the shopper can find exactly what they’re looking for.

WHAT WE FIXED
Brand Design
Website Re-Design
Footer Re-Design
Brand Strategy
Our Favorite Aspects of Her Site
SHOP POST FEATURE
SHOP PAGE
EXPLORE FEATURE