Rachel Parcell is a women’s clothing brand specializing in feminine and timeless pieces that will be worn time and time again. The brand was founded in January 2016 by Rachel Parcell, of the blog Pink Peonies and Tan France, of Queer Eye.

“I had a very specific vision and smash was so willing to do whatever it took to make it come to life! i couldn’t be happier with the finished product.”

-Rachel

Cara Loren has been a blogger since 2010, she shares everything about her passion for life. Her main focus of work has been in lifestyle blogging, from anything from fashion to lifestyle travel. She has successfully turned her platform into not only a creative outlet, but a brand and successful business.

“ I have loved working with Smash on all fronts! Their team is extremely talented and easy to work with! We have loved the design work they have done on our blog and other projects and they continue to help us grow our business in various ways! “

– Cara

Dede Raad of Dress Up Buttercup is a lover of all things fashion, travel and family. Her blog is a community for women, to inspire other women to feel confident.

We worked with Dede to transition her website into a easy-to-use experience, straight from her own recommendations and suggestions. The e-commerce strategy in her design has lended her beautiful results in her business.

Kathleen’s first job out of college was at a magazine, and she realized life after her degree wasn’t as effortlessly fabulous and sprinkled with sparkle as Carrie Bradshaw led her to believe post-grad life might be.

Kathleen likes to share attainable luxury and loves sharing her discoveries with her audience in not only fashion, but also home, travel, the kitchen, relationships, videos, personal content and more.

Katie’s journey towards Halfway Wholeistic began in 2016. Halfway Wholeistic was originally created to share her story of living a mostly holistic lifestyle that is simple and accessible.

Beyond health and food, the concept of finding a middle ground and living a well-balanced life is applicable in so many ways. This includes design, fashion, beauty, and lifestyle. Her blog showcases all of these areas in order to promote embracing the beautiful things in life without an extreme mindset or cost. After all, life is beautiful and best lived when it is Halfway Wholeistic!