First things first, what is Shopify?

Shopify is an e-commerce platform that allows people to build their own online store.

It’s quite straight-forward and easy to use – to set up a basic store you don’t need crazy tech skills or a big budget. This makes Shopify a fast and affordable way of creating your online store.

How Easy Is Shopify to Use?

It’s not the easiest platform out there but, as we mentioned, it is fairly straightforward.

Continue reading Pros and Cons of Using Shopify at Smash Creative.

Getting ready to launch a new blog or website?

Congratulations — you are amazing! Launching a website is an exciting time. You’ve put in a lot of hours – and now it’s time to reap the reward!

However, it can also be a stressful time. How do you know that you haven’t forgotten something important? Did you set up something incorrectly that might cause problems down the line? Ok, now breathe!

Continue reading Website Launch Checklist at Smash Creative.

Here at Smash we deal with this question all the time. Many of our clients come to us trying to figure out if their website just needs a few updates or a complete makeover.

The beauty of technology is that it’s always evolving, but this also means your website needs a bit of TLC every once in a while. It might seem overwhelming to keep up with all the latest plugins and updates, but the good news is that you don’t have to.

Continue reading Is your website outdated? at Smash Creative.

The Smash Creative team has worked on hundreds of homepages. Over the years, we’ve fine tuned some best practices and discovered what makes for a successful homepage. Here’s what our team has learned.

When people visit a website, this is what generally happens:
Of the people who visit a website:

• 10% sign up to try a service
• 5% become active users
• 1% become paying subscribers
• 0.3% stick around and become repeat customers

Note that this is a healthy representation of what could happen.

Continue reading 5 questions your home page should answer at Smash Creative.